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Wedding Planning: Branding

January 25, 2014 By Holly Leave a Comment Filed Under: Celebrate, DIY Wedding, Weddings

I love design, and my fiance happens to work in marketing. Between the two of us, I knew it wouldn’t be difficult to come up with a ‘wedding brand.’ We knew we wanted something classic yet fun (think JCrew meets Kate Spade). Our main color is navy, which keeps the overall look classy while still being able to add in pinks and teals for a little fun. Elizabeth Benjamin did a fabulous job of creating these 3 different logos which will be used throughout the wedding. I especially love the subtle use of pinstripes and polka dots in the second and third.

Logo: This was also designed using a teal accent, which makes it a little less feminine (although this one is my favorite). We came up with the wedding tagline after a long brainstorm, but thought this best fit our relationship and the overall mood of the wedding. We have a very long love story that neither of us saw coming, and we wanted to celebrate the ways that God worked through both of us and eventually brought us back together. Minneapolis Wedding Branding with Mood Board and Style Board, custom wedding logo and design

Embellished Logo: We are using the logo to carry the theme and colors throughout the wedding. I love how the subtle pinstripes and polka dots are used to create an elegant yet fun visual.

Minneapolis Wedding Branding with Mood Board and Style Board, custom wedding logo and design

Monogram: Finally, a simple monogram. Of course the pink is my favorite, but we also did this in navy and gray. 

Minneapolis Wedding Branding with Mood Board and Style Board, custom wedding logo and designHappy Planning,

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Creative party ideas, decorations, decor, tutorials, and DIY ideas for throwing a great party on a budget. Parties should be fun, not expensive!

Welcome! I'm Holly, and I started 11cupcakes to share creative party ideas, decorations, decor, tutorials, and DIY ideas for throwing a great party on a budget. Parties should be fun, not expensive!

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